If you’ve been a broker for a while and are looking to get more clients on your books as quickly as possible, then something you should really consider are internet insurance leads. Unlike other traditional ways of getting leads, the Internet is something which has yet to be fully exploited by brokers and as a result, if you start now, you can gain an advantage over your competitors.
Why The Internet Is So Good
The best thing about the Internet is that people are actively searching for brokers like yourself all the time. As a result, if you position yourself correctly and effectively, you will get people who want to do business with you instead of you needing to find and approach them. And these are the best types of insurance leads because they convert better.
Google is where you find the best converting customers for insurance. There are people with their wallets out ready to buy doing searches on Google all the time. The only thing is that you have to find out is the exact keywords these types of people are typing into Google. If you know what keywords they are using, then all you have to do is create a lead generation website and get it ranking on Page 1 for those keywords.
How To Set A Website Up
Setting up an internet insurance lead generation website is certainly not an easy thing to do. There are a couple of steps you need to follow first:
- Purchase a domain name.
- Get hosting.
- Create the website with a web form or contact details for visitors to get in touch with you.
- Upload the files that make up your website to your hosting service.
Of course, there is a certain way to do each of the above step to get the best results. I won’t go through them now because that will take too long and is another topic altogether.
Instead of taking on the task on your own, you would be better off by getting someone else to set it up for you. There are 2 ways you could do it:
- Pay someone to set up the whole website
- Partner up with someone who will set up the whole thing for free but will get a share of the profits from each successful lead.
I haven’t even covered how to get website ranking on Page 1 for your target keywords. This is a completely different topic and I highly recommend that you get someone to help you with this. The service of getting your website to rank higher is known as Search Engine Optimisation (SEO).
Focus On Your Strengths
While generating internet insurance leads is very important for your business, you’re much off on getting someone else to set it all up for you so that you can focus on your strength, which is getting leads and closing business.
When it comes to getting leads, there are many types of insurance leads you can get. However, when it comes to brokers, not every single one of them would be worthwhile for you. This is because there are some types which are so competitive that it isn’t worth your time and effort trying to close a sale. And the reason why they are so competitive is because the big insurers go directly to the consumer instead of going through a broker in order to sell them. This applies to the biggest and most popular types of insurance such as home and contents insurance and private car insurance. Almost everyone needs to have these types of insurance and as a result, the market for these is extremely competitive!
On the other hand, you have insurance for very niche markets. These types of insurances are not sought by many people but they are certainly be worthwhile putting time and effort into them because they pay a decent commission. However, you don’t want to niche yourself too much otherwise, you are going to find it extremely difficult to get clients all the time.
Instead, your goal should be to target those types of insurance which the big insurers don’t target directly and which have a sizeable market in Australia. This means a market that the big insurers would rather pay someone else (a broker) to target.
Below are the 8 best types of insurance leads you should target. Please note that the list is not definitive and is only to serve as a guide.
- Professional Indemnity Insurance – this covers a business in case of claims for professional negligence. This is commonly used by financial institutions and professionals who gives advice to clients.
- Farm Insurance – you never know what can happen out on a farm. Your livestock might die, your equipment may get damaged or stolen or you may have an accident. Any one of these can seriously affect your livelihood. Farmers need this type of insurance.
- Fleet Car Insurance – many companies have several fleets of cars which are used on a daily basis. Given that they are used for commercial purposes and used for certain activities, this requires a different type of cover.
- Public Liability Insurance – any business whose activities have the potential to affect third parties such as visitors and subcontractors need this type of insurance in case a claim is made.
- Landlord Insurance – anyone who owns a property wants to make sure that their prized investment is protected from any possible danger. A landlord would be crazy not to take out insurance.
- Truck Insurance – many businesses constantly use trucks for transport purposes and can sometimes carry some dangerous materials. The cost of replacing such things is relatively large which is why taking out insurance is a no-brainer.
- Business Insurance – you never know what can happen in business. One moment everything can look and seem rosy, and the next minute you are struggling for steady cash flow. This is why insurance is necessary.
Overall, if you are an insurance broker, you should focus on the types of insurance leads mentioned above because they are niched and because the competition is not too fierce.