When it comes to getting leads, there are many types of insurance leads you can get. However, when it comes to brokers, not every single one of them would be worthwhile for you. This is because there are some types which are so competitive that it isn’t worth your time and effort trying to close a sale. And the reason why they are so competitive is because the big insurers go directly to the consumer instead of going through a broker in order to sell them. This applies to the biggest and most popular types of insurance such as home and contents insurance and private car insurance. Almost everyone needs to have these types of insurance and as a result, the market for these is extremely competitive!
On the other hand, you have insurance for very niche markets. These types of insurances are not sought by many people but they are certainly be worthwhile putting time and effort into them because they pay a decent commission. However, you don’t want to niche yourself too much otherwise, you are going to find it extremely difficult to get clients all the time.
Instead, your goal should be to target those types of insurance which the big insurers don’t target directly and which have a sizeable market in Australia. This means a market that the big insurers would rather pay someone else (a broker) to target.
Below are the 8 best types of insurance leads you should target. Please note that the list is not definitive and is only to serve as a guide.
- Professional Indemnity Insurance – this covers a business in case of claims for professional negligence. This is commonly used by financial institutions and professionals who gives advice to clients.
- Farm Insurance – you never know what can happen out on a farm. Your livestock might die, your equipment may get damaged or stolen or you may have an accident. Any one of these can seriously affect your livelihood. Farmers need this type of insurance.
- Fleet Car Insurance – many companies have several fleets of cars which are used on a daily basis. Given that they are used for commercial purposes and used for certain activities, this requires a different type of cover.
- Public Liability Insurance – any business whose activities have the potential to affect third parties such as visitors and subcontractors need this type of insurance in case a claim is made.
- Landlord Insurance – anyone who owns a property wants to make sure that their prized investment is protected from any possible danger. A landlord would be crazy not to take out insurance.
- Truck Insurance – many businesses constantly use trucks for transport purposes and can sometimes carry some dangerous materials. The cost of replacing such things is relatively large which is why taking out insurance is a no-brainer.
- Business Insurance – you never know what can happen in business. One moment everything can look and seem rosy, and the next minute you are struggling for steady cash flow. This is why insurance is necessary.
Overall, if you are an insurance broker, you should focus on the types of insurance leads mentioned above because they are niched and because the competition is not too fierce.